“THERE IS NO FUEL SHORTAGE!” These words, accompanied by an emoji of a tiny car, were shared by Secretary of State for Digital, Culture, Media and Sport (DCMS) Nadine Dorries in response to the apparent lack of gas in petrol stations across the UK. Comments of similar substance were shared by a number of herContinueContinue reading ““THERE IS NO FUEL SHORTAGE!”: How to tackle false information in a crisis”
Category Archives: Marcoms
5 Reasons Deadpool 2’s Peter is a B2C LinkedIn Marketing Success
So recently I got the chance to see Deadpool 2 in the cinema. I thoroughly enjoyed it. The film boasted all the fourth wall breaking, self-referential humour that made its predecessor such a standout, while bringing some new stuff to the table (did someone say time travel?) An unexpected fan favourite in the new blockbusterContinueContinue reading “5 Reasons Deadpool 2’s Peter is a B2C LinkedIn Marketing Success”
GDPR Digital Comms: The Good, The Bad and The Desperate
There’s an acronym that is striking fear into the heart of every CEO, CIO and digital marketer. It’s not MIA, USA, or the deeply disturbing LMAO – no, it’s everyone’s favourite piece of data security legislation, GDPR. The General Data Protection Regulation, which comes into force on the 25th of May, is giving pretty muchContinueContinue reading “GDPR Digital Comms: The Good, The Bad and The Desperate”
“Doesn’t Gil get a lick?” – Sales tips from a Simpsons standout
“Oh, this is bad, this is really bad! You work, and you slave, and you steal just enough for a sweet lick of that shiny brass ring… don’t I get a lick? Doesn’t Gil get a lick?” This question is posed by perhaps one of the most deeply satirical characters in The Simpsons, Gil Gunderson.ContinueContinue reading ““Doesn’t Gil get a lick?” – Sales tips from a Simpsons standout”
iWay or the highway – has Apple gone stale?
Switch. A simple message that has done Nintendo a lot of favours in the past year. So why does it fall short of the mark as the cornerstone of Apple’s new ad campaign for the iPhone? We are faced with an image split in two. On one side there is “your phone”, the other “iPhone”.ContinueContinue reading “iWay or the highway – has Apple gone stale?”
Google’s Digital Garage – a beginner’s toolkit for marketing success
I recently ended my time working as a social media marketing manager for a Nottingham based estate agent. To facilitate the handover I had a number of meetings with my successor and they got me thinking – what’s the best way to get started with digital marketing? My colleague was a beginner in the field,ContinueContinue reading “Google’s Digital Garage – a beginner’s toolkit for marketing success”
Show don’t tell – Dark Souls and the value of content marketing
Whether a consumer is presented with a masked figure with a penchant for existential dread or an incisive piece of analysis on the current real estate market, you can be sure that thought and conviction were requisite components in the creation of their experience. “Show don’t tell” has become something of a mantra for gameContinueContinue reading “Show don’t tell – Dark Souls and the value of content marketing “
Web Design for Everybody
Web design is something that almost everyone interacts with on a daily basis, but it seems that surprisingly few people get to grips with what goes into a fully functional site. It’s something that I’ve grown increasingly interested in, both on the SEO / PPC side of things (what makes your website crop up whenContinueContinue reading “Web Design for Everybody”
gabriel burrow 