Over the past ten years, I’ve developed messaging, delivered integrated campaigns, written research-led whitepapers and reports, created interactive digital experiences, secured tier-one media coverage, and more. Here are a few highlights on that side of things.
A&O Shearman // Uncharted Territories
Exploring future disputes risk and the legal implications of space travel and metaverse technologies for one of the world’s largest law firms. Our campaign won in the Professional Service Firms category at the SABRE EMEA Awards 2024 and picked up Bronze at the Digital Impact Awards.
Schneider Electric // Environmental Data
Helping the “World’s Most Sustainable Company” (TIME, 2025) communicate its new framework for evaluating green credentials.
Shona Heath // The Glass Hermit
Developing the positioning for a “bonkers B2B spot” (The Drum, 2024), directed by Poor Things’ Oscar-winning production designer.
Hitachi // Think Beyond
Helping the infrastructure provider define its proposition across IT and OT, then communicating it through a website and integrated campaign.
GTT // EnvisionEDGE Experience
Conceptualising and drafting copy for an interactive product experience. It guides users from the current fragmented landscape, through a 360° tour of the product, and into the virtual world of software-defined networking.
Infobip // Gen Alpha
Asking the new kids on the block how they see the world.
Oracle // The Future of Vehicle Fleets
Laying out the direction of travel for company cars.
Sage // The Redefined CFO
Looking at how finance leaders are developing beyond their spreadsheets with an integrated global campaign.
Knight Frank // Office Space Insights
Devising and leading SEO content strategy for the real estate consultancy’s FOS proposition.
Johnson Controls // Hypersmart Solutions
Showcasing the implications of *really* smart buildings for one of the leaders in the space.
Message Development
Getting into the weeds with brands, until we find the root of their story.
I run workshops to develop and refine messaging, creating a framework that boils it down into one sentence, three pillars, and the proof points that support them. The result? A single A4 document – a message house – that can be used by spokespeople, marketing leads, sales teams, volunteers. Everyone. That way, they’re all on the same page.
There are a few different ways to frame the messaging. It might be that you focus on a problem, the solution, and your outlook. Or maybe you present the three key outcomes of your work. It’s a flexible system that can be tailored to what you do and how you do it.
I’ve done this for a range of clients, from banks and tech firms to film festivals and fashion brands. The list includes pi-top, Feisty, Brand AndAndAnd, and Tandem Bank. I’ve also built out more complex spreadsheet-based frameworks for companies like Hitachi.
gabriel burrow 