Three years ago I wrote a blog post entitled “Smart usage: Two productivity application trends to get you thinking”. The post reviewed a few standout apps that help people either cut down on their smartphone usage or incentivise daily tasks through the use of gamification. During the process of writing it I tried my fairContinueContinue reading “Want to cut down on screen time? Buy a shit phone”
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5 Reasons Deadpool 2’s Peter is a B2C LinkedIn Marketing Success
So recently I got the chance to see Deadpool 2 in the cinema. I thoroughly enjoyed it. The film boasted all the fourth wall breaking, self-referential humour that made its predecessor such a standout, while bringing some new stuff to the table (did someone say time travel?) An unexpected fan favourite in the new blockbusterContinueContinue reading “5 Reasons Deadpool 2’s Peter is a B2C LinkedIn Marketing Success”
iWay or the highway – has Apple gone stale?
Switch. A simple message that has done Nintendo a lot of favours in the past year. So why does it fall short of the mark as the cornerstone of Apple’s new ad campaign for the iPhone? We are faced with an image split in two. On one side there is “your phone”, the other “iPhone”.ContinueContinue reading “iWay or the highway – has Apple gone stale?”
Show don’t tell – Dark Souls and the value of content marketing
Whether a consumer is presented with a masked figure with a penchant for existential dread or an incisive piece of analysis on the current real estate market, you can be sure that thought and conviction were requisite components in the creation of their experience. “Show don’t tell” has become something of a mantra for gameContinueContinue reading “Show don’t tell – Dark Souls and the value of content marketing “
Web Design for Everybody
Web design is something that almost everyone interacts with on a daily basis, but it seems that surprisingly few people get to grips with what goes into a fully functional site. It’s something that I’ve grown increasingly interested in, both on the SEO / PPC side of things (what makes your website crop up whenContinueContinue reading “Web Design for Everybody”
gabriel burrow 