Publishing your creations is a funny thing. It means sending them out into the big bad world and inviting both praise and criticism. It also normally means calling time on any final nips and tucks and declaring it a “finished product”, but this isn’t always the case. A host of filmmakers, musicians and authors haveContinueContinue reading “Post-publication: the nips, the tucks, and the cut-ups”
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Show don’t tell – Dark Souls and the value of content marketing
Whether a consumer is presented with a masked figure with a penchant for existential dread or an incisive piece of analysis on the current real estate market, you can be sure that thought and conviction were requisite components in the creation of their experience. “Show don’t tell” has become something of a mantra for gameContinueContinue reading “Show don’t tell – Dark Souls and the value of content marketing “