Three years ago I wrote a blog post entitled “Smart usage: Two productivity application trends to get you thinking”. The post reviewed a few standout apps that help people either cut down on their smartphone usage or incentivise daily tasks through the use of gamification. During the process of writing it I tried my fairContinueContinue reading “Want to cut down on screen time? Buy a shit phone”
Tag Archives: tech
iWay or the highway – has Apple gone stale?
Switch. A simple message that has done Nintendo a lot of favours in the past year. So why does it fall short of the mark as the cornerstone of Apple’s new ad campaign for the iPhone? We are faced with an image split in two. On one side there is “your phone”, the other “iPhone”.ContinueContinue reading “iWay or the highway – has Apple gone stale?”